I worked with a team to develop social media-first multimedia features that showcase unique aspects of the Cornell student experience. It was a collaborative project with Strategic Communications, the Brand team, and individual colleges. I co-wrote the creative brief, managed outreach and internal approvals, and oversaw promotion.

Responding to short-form vertical content, I developed a series specifically for Instagram Reels. "Cornell Moments" showcases the unique sites and sounds that make up Cornell.

 I wrote the creative brief and pitched it to our team of multimedia producers. I oversaw promotion and then curated the videos into Medium page.

One social media strategy I developed was giving our mascot more personality through creative content. I pitched a holiday video to the video team, crafted a storyboard, and helped developthe narrative.

Ahead of Commencement, I conceptualized a Medium series to showcase where graduates are headed after Cornell. I collaborated with colleges to curate existing content, worked with a writer and designer, set deadlines, reviewed designs, and managed promotion. Spotlights were curated onto a Medium landing page, as well optimized for other social media.

In my previous role as the Senior New Media Specialist in University Relations, I managed the large network of Brand Ambassadors who run Cornell social media accounts. I developed the social media directory, oversaw the website outline, wrote content and worked with our web team to get the new site launched.

On the 50th anniversary of the Apollo moon landing, I worked with a team of  videographers and Media Relations to showcase Cornell thought leadership in a short social media video. We featured two professors from the College of Engineering during a timely and trending conversation on Cornell social media platforms.

In collaboration with campus partners, I developed the strategy behind a short, student-facing video featuring Peer Ambassadors sending encouragement and reflecting on how they are living smarter this semester. I developed the concept, worked with videographers and health communicators, and managed promotion.

For International Women's Day, I developed a feature on inspiring Cornell women. I wrote the concept, worked with a team of writers, set deadlines, reviewed drafts and managed promotion. 

I worked with a client to identify a new web hosting platform, developed a new site outline and creative branded content. I obtained new domains, redirected previous domains, built the site from scratch, oversaw edits, approvals, site optimization and established a blog to share new recipes using the products.