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Hello 👋

I'm Becca, a digital strategist passionate about building community across our growing number

of online platforms. I am creative, mission-focused

and data-driven.

 

Since 2016, I have helped foster, grow and diversify Cornell University's social media presence. I manage the university's most visible platforms and strategize new types of content. I collaborate with colleagues in video, design, web and other units to produce compelling communication pieces that showcase Cornell's breadth and depth in research, public engagement, community and other priorities. 

A forward-thinking and creative content marketer who adapts

to industry trends

An analytical thinker who

values data to measure success and influence strategy

A skilled communicator

with years of experience in project and relationship management

My favorite projects

Video collaboration. Strategic features. Innovative approaches to new media content. 

Instagram Reel Series: Cornell Moments

Responding to the rise of short-form vertical content, I developed a series specifically for Instagram Reels. "Cornell Moments" showcases the unique sites and sounds that make up Cornell, targeted to prospective students, current students and alumni.  I wrote the creative brief, pitched it our team of multimedia producers, and worked with them on new ideas. I oversee promotion on social media platforms. 

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Site: Cornell social media directory

As the New Media Specialist in University Relations, I help manage the large network of Brand Ambassadors who run Cornell social media accounts. I developed the social media directory, oversaw the website outline, wrote content and worked with our web team to get the new site launched.

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Feature: Cornell women through the ages

For International Women's Day, I developed a feature on inspiring Cornell women. I wrote the concept, worked with a team to identify the subjects, set deadlines, reviewed drafts and managed the social media promotion. This was Cornell's top Facebook post from 2019.

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Video: COVID-19 Peer Ambassadors

In collaboration with campus partners, I developed the strategy behind a short, student-facing video featuring Peer Ambassadors sending encouragement and reflecting on how they are living smarter this semester. I developed the concept, worked with videographers and managed promotion on social and web platforms.

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Video: Touchdown's Holiday

One social media strategy I developed was giving our mascot more personality through creative content. I pitched a holiday video, crafted a storyboard and developed the narrative with our Brand team of videographers.

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Video: Apollo 50th Anniversary

On the 50th anniversary of the Apollo moon landing, I worked with videographers and Media Relations to showcase Cornell thought leadership in a short social media video.

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My photo collection   

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Event coverage. Campus scenics. Student life.