Student storytelling is a high priority for our division. I developed a collaborative project with Strategic Communications, the Brand team, and individual colleges. The multimedia features showcase unique aspects of the Cornell student experience through the lens of individual voices. I co-wrote the creative brief, managed stakeholder outreach and internal approvals, worked with the creative team on the design parameters, and oversaw promotion.

On the 50th anniversary of the Apollo moon landing, I worked with videographers and Media Relations to showcase Cornell thought leadership in a short social media video. We featured two professors from the College of Engineering during a timely and trending conversation online.

Responding to the rise of short-form vertical content, I developed a series specifically for Instagram Reels. "Cornell Moments" showcases the unique sites and sounds that make up Cornell, targeted to prospective students, current students and alumni.  I wrote the creative brief and pitched it to our team of multimedia producers. I oversaw promotion across digital platforms. I curated the videos into a landing page on Medium for use as a recruitment tool.

In collaboration with campus partners, I developed the strategy behind a short, student-facing video featuring Peer Ambassadors sending encouragement and reflecting on how they are living smarter this semester. I developed the concept, worked with videographers and health communicators, and managed promotion on social and web platforms.

One social media strategy I developed was giving our mascot more personality through creative content. I pitched a holiday video, crafted a storyboard and developed the narrative with our Brand team of videographers. The video resonated with the Cornell community - including students, faculty, staff and alumni.

For International Women's Day, I developed a feature on inspiring Cornell women. I wrote the concept, worked with a team of writers to identify the subjects, set deadlines, reviewed drafts and managed the social media promotion. This was Cornell's top Facebook post from 2019 - and is still promoted every year by partners around the univeristy.

Ahead of Commencement and Senior Week, I conceptualized a Medium series to showcase where graduates are headed after Cornell. I collaborated with colleges to curate existing content, worked with a writer and designer, set deadlines, reviewed designs, and managed promotion. Individual spotlights were curated onto a Medium landing page, as well as promoted via Twitter, Facebook, LinkedIn and Instagram, optimizing content for each platform.

I worked with a client to identify a new web hosting platform, developed a new site outline and creative branded content. I obtained new domains, redirected previous domains, built the site from scratch, oversaw edits, approvals, site optimization and established a blog to share new recipes using the products.

As the Senior New Media Specialist in University Relations, I help manage the large network of Brand Ambassadors who run Cornell social media accounts. I developed the social media directory, oversaw the website outline, wrote content and worked with our web team to get the new site launched.