I'm Becca, a digital strategist passionate about building community across our growing number
of online platforms. I am creative, mission-focused
Since 2016, I have helped foster, grow and diversify Cornell University's social media presence. I manage the university's most visible platforms, strategize new types of content, and collaborate with colleagues in video, design, web and other units to produce compelling communication pieces that showcase Cornell's breadth and depth in research, public engagement, community and other priorities.
A forward-thinking and creative content marketer who adapts
to industry trends
An analytical thinker who
values data to measure success and influence strategy
A skilled communicator
with years of experience in project and relationship management
My favorite projects
Video collaboration. Strategic features. Innovative approaches to new media content.
My photo collection
Event coverage. Campus scenics. Student life.