Social Media Strategy
Social media can help new customers find you, current customers stay in the loop on promotions and updates, all while fostering community and encouraging connection to your brand. Social media is not one size fits all. Some businesses require a large presence on most platforms, while others need a more streamlined approach. A well-designed communications strategy will dictate how your company utilizes social media to acheive your goals.
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Pricing will vary on service requests and scope of project. Send me a message to set up a preliminary discussion and learn about my rates.
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Review current social media platforms including: followers and audience, growth, content, metrics, and web traffic.
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Develop social media strategy: set goals, conceptualize content, identify platforms, and post frequency. Suggest and implement changes to social media accounts.
Review all visual assets, and work to develop brand's visual identity. Draft tone and messaging. Work to design social media content templates.
Provide guideline to platform posting, hashtags, writing captions, editing images to set the
client up for future, sustainable social media success.
Website Optimization
For businesses, your website is your center of gravity. It’s where potential clients go to learn about your business, who you are and what you offer. They contact you, send requests and book. They learn about the product you are selling and have their questions answered. Your website should market your business value and allow visitors to navigate seamlessly, ridding of confusion and clutter, ultimately converting to a transaction. A website offers the first impression new customers get when comparing the competition. Is one easier to navigate? Does one look more “official?” Do you have all your questions answered? Do you resonate with the brand and the founder’s vision?
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Pricing and availability will vary on request, scope of project and preferred web hosting platform.
Send me a message to set up a preliminary discussion and learn about my rates.
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Review all current site pages, propose enhancements, including: site navigation, page edits, and search engine optimization.
Review all visual assets, and work to develop brand's visual identity. Draft brand tone and messaging. Obtain new web imagery if needed.
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Work with client on brand's voice, new messaging and revised website copy.
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Implement changes and edit site, pending host platform.
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