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Get to know me. 

I thrive in collaborative settings, but also have the drive and initiative to take on individual projects. I love trying out new creative concepts and trends, while also understanding the importance of anchoring communications to a well-crafted strategy. I use metrics to measure success and drive improvement. I also appreciate a good meme.

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SKILLS & STRENGTHS

  • Creative content strategy

  • Data and insights reporting

  • Online crisis monitoring

  • Social media management & care

  • Project management 

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  • Advanced Google Analytics

  • Photography

  • Multimedia Editing

  • Short-form and long-form writing

  • Basic design

  • Relationship Managing

  • Social media training and individual consulting

  • Attended and led discussion at annual Ivy+ Social Media Conference

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Work​
experience​
Digital Strategy Manager, Cornell Bowers CIS
Cornell University|July 2023 - present

  • Lead digital content strategy 

  • Manages multimedia storytelling 

  • Assists Director of Communications on priority projects

  • Conceptualizes new creative directions for content 

  • Manages projects with multiple stakeholders

  • Oversees editorial calendar and manages Cornell Bowers' Facebook, Instagram, Twitter and LinkedIn accounts

  • Coordinates with university partners to execute strategies 

  • Create reports on all college digital platforms, audience engagement and strategic projects to measure digital impact

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Senior New Media Specialist, Strategic Communications
Cornell University|January 2021 - July 2023
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  • Oversees editorial calendar and manages Cornell's Facebook, Instagram, Twitter and LinkedIn accounts

  • Coordinates with university partners to execute Cornell’s new media strategies 

  • Drafts creative briefs and develops content strategy

  • Collaborates with Brand Communications on new digital storytelling projects, managing projects from initial concept to promotion

  • Helps monitor online conversation and community sentiment

  • Oversees database of Brand Ambassadors and provides guidance to keep stakeholders in compliance with Cornell social media policy and best practices

  • Creates in-house multimedia content for the university-level social media platforms

  • Hosts annual summits and presents on relevant topics to colleagues

  • Maintains social media stripe image updates on Cornell's website as well as all content on socialmedia.cornell.edu 

  • Creates reports on new media platforms, audience engagement and strategic projects to measure digital impact

Digital Communications Consultant
The Rob Salamida Co.|June 2020 - June 2023
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  • Provided a strategic overview for communications and digital content for the number one selling "spiedie sauce" in the United States, based in Binghamton, New York

  • Works with company stakeholders to drive site traffic, build brand loyalty and promote key products

  • Oversaw the implementation of a brand new web presence, updated the website design, crafted content and managed migration from the previous hosting site to another, including SSL security, SEO and eCommerce store management 

  • Helps manage the social media strategy and online community

New Media Specialist, Strategic Communications
Cornell University|Dec. 2016 - Jan. 2021
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  • Manages Cornell's Facebook, Instagram, Twitter and LinkedIn accounts

  • Collaborates with Brand Communications on new digital storytelling projects

  • Monitors and provides guidance to keep stakeholders in compliance with Cornell social media policy and best practices

  • Advises and manages network of Brand Ambassadors

  • Hosts annual summits and presents on relevant topics to colleagues

  • Maintains social media stripe image updates on Cornell's website as well as all content on socialmedia.cornell.edu 

  • Creates reports on new media platforms, audience engagement and strategic projects to measure digital impact

Social Media Assistant, Admissions Intern
Allegheny College|2013 - 2016
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  • Managed Allegheny Admissions Twitter and Instagram accounts

  • Collaborated on promotional campaigns with College Relations

  • Assisted counselors in follow up and outreach

Public Relations and Marketing Intern
The Pittsburgh CLO|Summer 2015
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  • Developed and executed social media plans and promotional strategies

  • Pitched stories to local and regional newspapers

  • Wrote press releases and web stories for online publication

Education
Allegheny College
B.A. Communication Arts, Journalism Minor, 2016
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  • Graduated Cum Laude

  • Alden Scholar 

  • Lambda Pi Eta (Communication Arts Honor Society)

  • Served on student newspaper editorial board as opinion editor and contributing writer

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